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SecureCaps Engineering in Orange, Calif talks about some of the diverse issues that the Hot Rod and Motorcycle sales and accessories markets face, particularly with the younger generation, and how they affect those of us in the business.
There is a negative stereotype of Harley-Davidson riders among millennial’s that includes attitudes of misogyny and violence. This generation is much more inclined to support those corporations that share the millennial attitudes of progressive activism and inclusiveness. Young people want to get involved with Corporate America, but they are rejecting old ideals and values and making consumer choices based on their beliefs. Today’s millennial’s also face serious economic challenges. High rents and stagnant wages play into transportation choices. Hot Rods and Motorcycles are viewed as expensive toys or hobbies, not as an investment or mode of transport. With the adoption of new technology, such as 3-D printing, and social media outreach, there is the potential to drive down the prices while marketing new ideas to accommodate a new generation of buyers.
Millennial’s are not only the growth market as consumers, but for labor as well. They are getting educated in the fields of the future, so they should be looked at as a potential asset for business. They are operating the latest technology that will bring innovation and creativity to the market. As millennial’s are active on a variety of social platforms, so Corporate America need to be utilizing those digital marketing platforms and tools as well. This will attract a new generation of consumers and the future leaders of the industry.

written by: SecureCaps Engineering


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